книга "The winning bid" — Эмма ЖакThe winning bid. Простое практическое руководство, которое учит предпринимателей, B2B подрядчиков, руководителей и некоммерческих организаций, стремящихся думать, как профессиональные менеджеры. Книга объясняет ключевые навыки для профессионалов: знакомство с клиентом, конкуренция с другими претендентами. Предлагается уникальный вид из стороны покупателя, показывая обратную связь с покупателем и их опыт.
The Winning Bid is an easy-to-read practical guide that teaches small business entrepreneurs, B2B contractors, account executives, contract managers and non-profits seeking grants how to think like professional bid managers. It explains key skills for bid professionals, such as getting to know a customer, competing with other bidders and landing the deal. Jaques also offers a unique view from the buyer's side -- featuring feedback from buyers on their experiences of being on the receiving end of bids. Ideal for anyone engaged in bidding activity, from the bid novice to the professional bid manager, The Winning Bid gives essential advice on: Pre-qualification Questionnaires and bid readiness, GIVE analysis, competitor analysis, grant writing and funding bids, freedom of information as a research and continual improvement tool and measurement of bid performance over time. | 
