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Книги

Ян Брейс

Questionnaire design, 3 Edition

1126.95 UAH1126.95 UAH
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The book
160433
The book "Questionnaire design, 3 Edition" - Ян Брейс
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EAN13:9780749467791
Edition:5000
ISBN:9780749467791
Number of pages:296
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Format:60х84/16 (156x234 mm)
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Binding:мягкий
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Weight:0.453 kg.
 
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The book "Questionnaire design, 3 Edition" — Ян Брейс

Questionnaire design, 3 Edition.

Анкеты имеют жизненно важное значение для исследователя рынка: они дают точную информацию от респондентов, позволяют структурировать интервью, факты, комментарии, могут быть записаны и могут облегчить обработку данных. Книга объясняет роль анкет в области маркетинговых исследований и рассматривает различные типы анкет, рассматривая, когда и как они должны быть использованы.


    Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, this new edition also includes the latest information on online and mobile questionnaires, their problems and potential.

    This book will be a useful addition to the bookshelf of every student or practitioner of market research.

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